In this post, I will answer the question of why does my website need a blog? I will go through the benefits and how you can get quality blog content for your website. You will learn the value of posting regular blogs and getting more online clout.
The primary purpose of a business website is to inform potential customers of the services and products you offer. A blog page will benefit your business in several ways. If you don’t have a blog page, it can be challenging to show off your personality, inform your intended audience, build brand authority and stand out from the crowd.
A Blog Keeps Your Audience Up To Date
Regular blogs keep your business in your customer’s minds. They also make sure that your audience is aware of what is going on in your business. The rest of your website is full of practical information, but blogs provide website visitors with dynamic, up to date information. Your blogs can talk about events, industry trends and new products and services.
Blogs Are Ideal For Answering FAQs
As a business, you will get lots of people asking the same questions. By answering these questions in relevant blogs, you can refer your customers to them or pre-empt them with sending them in emails. This way, they can have in-depth answers, reducing your admin time.
Most people will search for answers on a specific topic online. If your blog has the answers and ranks highly in their search, they will visit your website. This increases website traffic and can create leads and sales.
Blogs Give You Another Way To Interact With Your Customers
When you add a comments section to your blog posts, you create a two-way street. Your website visitors can contact you easily, ask questions and share their thoughts. By responding to comments, you are engaging with your audience, building trust and providing extra value.
Blogs Are Great For Search Engine Optimisation
Search engines crawl the internet looking at the available content. Their algorithms determine which websites are the most relevant to people’s searches. The more relevant the content is, the higher it appears in the search results. High ranking content is more visible to searchers and is clicked on more often.
Another thing that search engines look for is how active websites are. By posting blogs regularly, you demonstrate that your website is alive and kicking. This is also the case with comments, as it shows search engines that people are engaging with it. All this is great for your Google rankings.
Blogs Help You Build A Mailing List
It can be challenging to build a mailing list, but regular blog posts can help you. The people that regard your blog posts as high quality and useful will sign up to your mailing list. This means that they are invested in your website and like what you are doing. You can make sure that you are in their minds, by emailing future blogs. If you do this well, you can turn customers into advocates of your business, which goes a lot way to your promotional efforts.
You Can Go Into Details Of Your Products And Services
Blogs allow you to delve into the details of your products and services. You can highlight the benefits to your customers and provide additional helpful information.
A great way to bring people’s attention to your products and services is to post “how-to” guides as blogs. These give people essential information and allow you to subtly weave in how you can help them.
Blogs Give You Social Media Content
It takes a lot of effort to create quality social media content. But with a good range of blogs on your website, you have lots to share with your followers. Social media is a great way to put your blogs in front of people that are genuinely interested in your industry and blog topics.
Blogs Are A Form Of Low Cost Marketing
If you write a blog yourself, it doesn’t cost you anything. They do take time, so you will need to be able to fit it in with the day to day running of your business. But if your time is tight, you can get someone else to do it for you. If you get someone else to do it, they will:
- Save you time
- Have the necessary SEO skills
- Have the experience and technical knowledge
- Do all the research (which takes the most time)
Blogs Help You Demonstrate Your Authority
Regular blog posts show people that you are knowledgeable within your industry. This will build trust with your audience and increase your sales. But, blogs also demonstrate how informative you are to search engines. The more informative your website is, the better your domain authority is. Good domain authority improves your rankings.
Blogs Should Be Part Of Your Marketing Strategy
I write blogs for several businesses, and they are the most visited pages on their websites. The reasons for this are:
- Full of information
- Have quality content including photos and videos
- Based around quality keywords
- Based around questions customers ask
- Shared on social media
- Part of email marketing strategies
Therefore, blogs should definitely be part of your marketing efforts. They are a powerful way to get your message across to new and existing customers.
How I Can Help You
As you can see, blogs are great marketing tools, but they are time-consuming to write. I have lots of experience in writing blogs and creating website content for clients all over the world. I love the variation in subjects I write about, for example here are some of the topics I have written about:
- All aspects of mountain biking
- Winter sports
- Designer watches
- Marketing
- Condoms for her pleasure!
- Buyer’s guides
- Electric bikes
- Peer to peer rentals
- Travel
- Road cycling
- Sustainable food
- Various water sports
- Electric scooters
If you would like to work with me, I recommend that you contact me either via Fiverr. This is an excellent platform for people that need to hire freelancers to do all sorts of things.
I look forward to hearing from you and working on bringing traffic to your website. Check out my Fiverr account here.